Republica invents fairy tale for Thun South
Republica, in collaboration with the Thun Süd shopping center, designed and implemented a comprehensive Christmas campaign. In addition to initiatives such as posters and radio spots, the centerpiece of the campaign is a fairy tale that was specially written and illustrated.
The Christmas story of the "lost sleigh" takes you into the fairytale winter forest, where Santa Claus and his helpers experience an exciting adventure. With coloring pictures, tricky puzzles and a personal detective badge, children can play an active role in shaping the story.In addition to the fairy tale book, the campaign included various activities for young and old in the centers, various radio spots to promote them, online measures, advertisements, and posters.
High frequencies thanks to web advent calendar
On the websites of the shopping centers Upper Country Center and Panorama Center an Advent calendar of a special kind attracts visitors. Up to 1,200 entries are recorded daily. The technical concept and programming of the web application was developed by the Biel-based marketing agency Business4you. On December 24, the main prize, a Samsung Smart TV, will be drawn.
Responsible at Thun South: Eleonora Stückrad (Center Manager Thun South), Beatrice Aebi (Branding/Communication Thun South). Responsible at Republica: Mike Krüll (creative direction), Kerstin Berk (art direction), Nadia Jost, Fabienne Lötscher (graphics), Raffael Futterlieb (text), Raphaela Brühlmeier (consulting), Bala Trachsel (overall responsibility), Dominic Beyeler (illustration). Responsible at Business4you: Linus Rudolph (online marketing), Peter John (project conception), Frank Thelemann (programming), Andrea B. Roch (overall responsibility).
