SRG adopts an association strategy
The Swiss Broadcasting Corporation SRG has adopted an association strategy for the first time. In doing so, it aims to strengthen its importance as the supporting association of the SRG media enterprise.
The strategy of the association shows how the sponsorship can perform its tasks even more effectively, the SRG announced on Thursday. Among other things, this is to be achieved through better interregional cooperation and broader participation of the more than 23'000 members. Other measures include a more mixed membership structure, targeted training measures and increased public visibility. The idea of setting up a national forum for media policy is also being examined.
Last year, the Board of Directors commissioned a working group with representatives from all regional companies to develop an association strategy. The paper was approved by a clear majority at the Assembly of Delegates at the beginning of December.
As an organization, SRG is an association with four regional companies: SRG.D in German-speaking Switzerland, RTSR in French-speaking Switzerland, Corsi in Italian-speaking Switzerland and SRG.R in the Rhaeto-Romanic part of the country. The association operates the SRG media company with its five enterprise units SRF, RTS, RSI, RTR and SWI. (SDA)
