Dreiplus ventures onto the ice with Swiss Ice Hockey
On November 2, Swiss Ice Hockey Day 2014 was celebrated on 86 ice rinks throughout Switzerland. For once, the stars were on the ice together with the youngsters.
The referees also played a role, because without them nothing works: "No Refs. No Game" was the motto of the campaign. Dreiplus Werbearchitekten were commissioned to create the give-away: a referee memo with 20 referee signs. All in all, around 3,000 games were distributed to young referees on Swiss Ice Hockey Day.
