Tamedia launches Newsexpress

Starting in the summer of 2015, two new teams in German-speaking Switzerland and French-speaking Switzerland will supply all of Tamedia’s news platforms with short, digital news stories under the name Newsexpress.

According to the announcement, Newsexpress will serve as a service center that will primarily produce breaking news, short news agency reports, photo galleries, and live tickers. Through Newsexpress, Tamedia’s news platforms will share news that is also available free of charge in a similar format on other media websites. The daily newspapers’ independent editorial teams will then create reader-specific added value through in-depth coverage.

Newsexpress is intended, in particular, to expand news coverage during off-peak and late-night hours and to provide readers and users with up-to-date news as early as the early morning hours in the future. This expansion of coverage meets readers’ needs, as—thanks to the growing number of mobile devices—usage of news platforms peaks as early as 6:00 a.m. and does not level off until after 9:00 p.m.

Peter Wälty will take over as head of Newsexpress in German-speaking Switzerland in addition to his role as deputy editor-in-chief and head of digital development at 20 Minuten. In French-speaking Switzerland, the team will be led by Philippe Favre, who will take on this role in addition to his duties as editor-in-chief of 20 minutes. Following the successful launch of Newsexpress for internal clients, a collaboration with external clients is also being considered in the medium term. Closer coordination among the editorial IT teams is also planned for the medium term.
 

More articles on the topic