Edipresse wants more presence on the advertising market
Edipresse Suisse is now bringing all of its sales divisions under one roof. Edipub, which is now responsible for marketing, will employ 75 people in Lausanne, Zurich, and Geneva.
According to SDA, Jean-Paul Schwindt, Head of Sales and Marketing at the French-speaking Swiss media company, confirmed on Thursday that there had been no staff cuts due to restructuring. After Edipresse terminated its contract with advertising marketer Publicitas, Edipub will take over this task from January 10, 2010.
Schwindt said that Edipub had hired staff who had been made redundant at Publicitas. Last March, Edipresse announced that it would take over the marketing itself. Publicitas had to lay off staff as a result of this decision.
Schwindt said that Edipub had hired staff who had been made redundant at Publicitas. Last March, Edipresse announced that it would take over the marketing itself. Publicitas had to lay off staff as a result of this decision.
