Swisscows introduces video search

Five months after its launch, Swisscows already has 800,000 unique users and 3.5 million page impressions per month. The Swiss search engine is now integrating YouTube, making it possible to search for video clips.

With the Swisscows search engine, which was successfully launched five months ago, users can now search for and find video films in addition to text and images. "As a result of user growth in Switzerland, Germany and Austria, we were increasingly approached with the request for a video search" explains Swisscows operator Andreas Wiebe. From now on, videos with previews will be displayed in the search results. "A separate sorting according to common criteria makes it easy to get an overview", says Andreas Wiebe. Web, image and video search are thereby completely anonymous for users, neither the IP address nor other data are stored or further used. First, the entire content of Youtube is included in the Swisscows search index. The search for videos is anonymous. If the video is opened, the anonymity ends. "We warn users before they leave Swisscows that their IP address will be stored by Youtube," Wiebe explains.

Answers through semantic search

Swisscows also offers a sorting of videos by relevance, date, popularity and views. A preview image gives a first insight into the video. In the coming months, Swisscows will also be working on its own index for moving images on the Internet, in addition to its own complete search index. The technology is based on semantic search and is able to make further suggestions to the searcher about the searched term. A data cloud offers relevant refinements to the searched term in a tile view. The search time is reduced.
 

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