Unic: Dialogue opened for Swissgrid
Swissgrid has realigned itself online as part of an adapted corporate and communication strategy. The website designed by the Internet service provider Unic is intended to support the company's performance mandate under the motto "Swissgrid in dialog".
The opening up of the electricity market also presents energy service providers with new challenges in terms of communication, the company said, explaining its new image. At the center of the new Page are the employees of the National Grid Company and its CEO Pierre-Alain Graf. They introduce themselves on the website with films, pictures, interviews and quotes, which is intended to convey an open and likeable image of the company. The focus on dialog and comprehensibility is also being pursued with a stronger emphasis on the media section and a revision of all text content.
