The Estavayer 2016 festival logo
The logo for the 2016 Schwing and Älplerfest has been unveiled. It was designed by Sev’design.
In order to appeal to the 250,000 spectators expected in the Fribourg arena, the organizing committee is drawing on the expertise of a local creative partner: Sev'design from Châtel-St-Denis is responsible for developing the visual identity and the graphic concept.
Focus on the canton of Fribourg
As the host of the next "Eidgenössisches", the canton of Fribourg has a special place in the logo: The black and white signet contains the Fribourg coat of arms and embodies the down-to-earth and traditional values of the canton through well-known Poya figures (the bull alludes to the Muni "Mazot de Cremo", which the wrestling king will lead home in August 2016). The round shape of the logo refers to the seven sawdust rings that will be set up in the arena. And oak leaves will also adorn the heads of the future winners.
