Ogilvy & Mather on the road with Ford Kuga
Ogilvy & Mather Zurich created the Europe-wide campaign for the Ford Kuga 4x4. The print, billboard, and online campaign is based on the idea that the Kuga 4x4 knows no seasons.
Because with Ford's intelligent all-wheel drive system, it makes no difference whether you are driving on summer roads or winter surfaces. The image, which shows the Kuga 4×4 transforming a snowy landscape into a spring-like environment, is intended to position Ford's all-wheel drive towing horse in European countries such as Sweden, Norway or Finland as the excellent choice for any conditions and any road conditions.
Responsible at Ford Motor Company Switzerland: David Frey (Director Marketing), Stefanie Schaer (Communication & Event Supervisor). Responsible at Ogilvy & Mather: Thomas Bolliger (CD), Stephanie van Ophuisen (AD), Urs Westermann (graphics), Marcel Elsener (text), Michela Girola (consulting), Jonathan Schipper (overall responsibility), Gabriel Szalai (Wunderman / programming).
