Last but not least: Pregnancy on 40 pages

The "Mother Book" was presented to the global public back in January 2014, later won a Health Lion in Cannes and caused quite a stir. Strangely enough, not here. But better late than never. It is a campaign by the Kishokai Medical Corporation for its Bell-Net Obstetrics centers. The book has 40 pages - one for each week of pregnancy. The left-hand page offers space for handwritten thoughts and notes from the expectant mother in the respective week. The right-hand page not only shows artistically designed information on the development of the growing baby, but above all a belly. This gets bigger week by week. And at the end of the book there is a gift for both mother and child: the child for the mother and the book for the child. When the child is a little older and can read. But we all know that paper is patient. (hae)

via Behance.net