Mobile Technics: Mobilepart for Coop's "Plan B" campaign
Coop and Mobile Technics launched the «Plan B» cross-marketing campaign in the middle of the month. The goal is to attract young consumers to Coop stores via mobile devices or the Internet.
The cell phone is intended to serve both as an identification and verification device and as an active marketing tool for launching competitions. The customer can take part in a competition and thus has the chance to win an instant prize and is automatically entered into a prize draw for five iPhones.
