Ruf Lanz stages flexible working hours for VBZ
With a new ad campaign, Ruf Lanz demonstrates that the VBZ literally makes flexible work schedules possible.
More and more business people are using the time on the streetcar and bus to check their business emails, answer text messages or study documents while on the move. Because on public transport - unlike in the car - you have your hands and your head free. Ruf Lanz dramatizes this flexible working time in the truest sense of the word in the latest motif of the award-winning VBZ campaign. With the image of a workplace composed entirely of typical Zurich streetcar seats. The motif is currently being used in advertisements, posters and on the backs of drivers.
Responsible at VBZ: Heinz Vögeli (Head of Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Markus Ruf (Text), Dave Schellenberg (Graphics), Christian Brütsch (Consulting). Photography/CGI: Pixelprinz.
