A carefree winter with Franz & René
Franz & René is continuing its campaign for the auto service provider Euromaster and building trust ahead of the upcoming winter season.
After the summer season under the supervision of the Lifguards the Euromaster campaign for the 2014 winter season focuses on the theme of the mountain guide and thus on confidence for a safe journey through the winter. The concept of the guide, who accompanies and monitors drivers in both summer and winter, is an expression of Euromaster's positioning: In the best hands.
The key visual, a rope team led by the Euromaster guide, can be found again this time on various supports: on APG posters, in radio spots, on POS material, flyers and web banners.
The campaign surprises motorists in the heart of the cities of Lausanne and Zurich by means of a barrier covering in the Riponne and Urania parking lots. The loyal guide reminds visitors that a professional check guarantees a carefree drive through the winter.
Responsible at Euromaster Switzerland: Thierry Lachat (responsible for Marketing & Sales) and
Daniel Suter (Marketing & Communication). Responsible at Franz & René: Valérie Pecalvel (Strategic Direction); Luciano Gerber (Client Service Direction); Nicole Gütiger (Campaign Manager); Guido Masson, Marco de Albuquerque; Sven Jungo, Gianluca Terzini, Sarah Bovet (Graphic Design). Photo: Karim Nassar (Karimnassar.ch)
