Fritz Matti becomes Creative Director at C-Matrix
Fritz Matti is the new Creative Director and the driving force behind C-Matrix Communications' digital services—in collaboration with long-standing, trusted business partners.
Cross-media implementations that make brands and companies present and tangible across all channels are now offered from a single source, as detailed in a press release. The expanded range of services includes online presences, social and visual media applications as well as CI/CD programs.
As a trained communications specialist and advertising photographer, Fritz Matti has worked as the owner and creative director of the communications agency Webwire.ch for the past 18 years, serving clients from the service, industry, automotive, education and retail sectors. Alfred Köcher, Managing Partner: "Our clients are delighted with the expansion of our expertise, which creates sustainable success from user-friendly web solutions to cross-media coordinated online and offline campaigns."
Fritz Matti on his new role: "I see my work at C-Matrix as a logical progression in a communications landscape that is changing daily. In the digital age, contemporary communication thrives on convincing, creative ideas close to the target group and authentic stories to appeal to consumers across the entire virtual, physical and emotional space. Working with my new colleagues, I am delighted to see how the combination of different core competencies across a broad spectrum results in holistic, sustainable projects."
