Last but not least: far too early for the little tree
Ikea started this year's Christmas sales on October 19. Many customers are annoyed that festive items are already on the shelves in the fall. What do you do as a furniture store if you still want to benefit from Christmas shopping fever as early as possible?
They are poking fun at themselves in the announcement of the early Christmas sales. The posters from TBWA Lisbon show a puny young fir tree (still) bending under the weight of Ikea's Christmas tree decoration range. (sis)
