Customer representatives on Lions jury for the first time
Wendy Clark, President of Sparkling Brands & Strategic Marketing at Coca-Cola North America, will chair the jury for the «Create Effectiveness» category. At the same time, the organizers are changing the submission criteria for the category.
"I am delighted to be President of the 'Creative Effectiveness Jury' at Cannes 2015 and honored to be the first client-side representative to preside over the jury for this coveted award. Nothing should be more important to clients than the creativity that builds our brands and our business. The 'Creative Effectiveness Lions' build a measurable bridge between creativity and effectiveness," Clark was quoted as saying in a statement Wednesday.
New submission criteria
Introduced in 2011, the Creative Effectiveness category combines creativity with brand effectiveness and recognizes work with proven business success. Now, works that have either won an award or made it onto the shortlist at the Cannes Lions Festival from March 1, 2011, to April 30, 2014, can be entered into the Creative Effectiveness category. Previously, this only applied to works from the previous year. The new rule is a response to feedback from the industry and a tribute to the effectiveness of outstanding creative work.
Works can be submitted from now until March 6, 2015. You can find more information here.
