Last but not least: hip Federal Councillors in vogue

The subjects (Werbewoche.ch reported) generated a PR value that exceeded the funds invested many times over. Mario Stübi, Head of Communications at the DSJ, says: "The impact of the campaign is overwhelming! It was particularly helpful that many media consumed by our young target group (Blick am Abend, joiz, 20minutes, Watson) also reported prominently." We also received personal feedback from a Federal Councillor: "Didier Burkhalter was present at the youth parliament conference when we unveiled the subjects. He had to laugh heartily. He may not have looked like that before, but the idea was a good one."

It remains to be seen whether and how the umbrella organization Swiss Youth Parliaments (DSJ) will now achieve the campaign's goal of promoting the involvement of young people in youth parliaments and the establishment of new youth parliaments. It will be interesting to see. (uma)