Ruf Lanz makes Swiss politics more youthful

The umbrella organization Swiss Youth Parliaments (DSJ) currently unites 33 local, cantonal and national youth parliaments in Switzerland and the Principality of Liechtenstein. It takes care of the training, support and networking of youth parliamentarians. In addition, the DSJ promotes and accompanies the founding of new youth parliaments and is active throughout Switzerland in the area of youth policy, youth promotion and youth participation.

Now, for the first time, the umbrella organization is drawing attention to itself with a pointed advertising campaign by Ruf Lanz. With the slogan "Make Swiss politics more youthful," Swiss young people are urged to get more involved in their own interests. The campaign highlights how far politics is usually from young people. Seven subjects feature federal councillors, restyled as young people. An eighth subject is dedicated to former Federal Councilor Christoph Blocher, who continues to have a decisive influence on Swiss politics.

Because the Swiss youth parliaments are open to all young people, a broad spectrum of youth types is deliberately depicted: "From Hiphop-Ueli to Rasta-Dorli to Hipster-Didi," as Watson.ch headlined. The campaign will be launched from November 3 with a target-group-specific mix of offline and online measures (Facebook, Twitter, Ron Orp, etc.). The kick-off was marked by the personal handover of his subject to Federal President Didier Burkhalter as part of a DSJ event.

Responsible at the umbrella organization Swiss Youth Parliaments DSJ: Maurus Blumenthal (Managing Director), Jonas Hirschi (Foundations), Mario Stübi (Head of Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Florian Birkner (Text), Isabelle Hauser (Art Direction), Dave Schellenberg (Graphics), Christian Brütsch (Consulting). Image processing: Pixelpolish.ch.