Wirz Corporate: A good feeling goes hand in hand with TCS

The urge for mobility is in all of us - right from childhood. If you want to live out this urge as relaxed and safe as possible, not only as a child but also later as an adult, you should be a TCS member. Wirz Corporate developed the TV commercial for the new brand campaign of Switzerland's largest mobility club based on this basic idea. The focus of the campaign is explicitly not on the many TCS services and benefits, but on the members and the good feeling of having someone at your side that you can rely on anytime and anywhere. In line with the campaign claim: "TCS - Always by my side".

For the new brand campaign, TCS is focusing primarily on moving images in TV and online channels. In addition, radio spots and advertisements support the campaign as well as targeted PR measures that convey the claim "Always by my side" emotionally. Tag-ons are also planned for 2015 to highlight individual TCS services.

Responsible at TCS: Marcus Brugger (Head of Brand Communications & Sponsoring), Nicole Françoise Bützberger (Head of Brand Strategy). Responsible at Wirz Corporate: Marcel Morach (Art Direction), Andrea Laube (Project Management), Andreas Bosshart (Digital), Nicole Suter (Art Buying), Thore Lingel (Client Management). Responsible at Tuna Production: Simon Cracknell (director), Tufan Tuna (executive producer), Derya Derdiyok (producer), Jure Pleşec (making-of); Südlich-t Zürich (post-production), Kirschner Music (music and radio spot).