KSP for Helsana: The attentive Kinodia
To promote Helsana in a surprising way at the cinema, KSP came up with a very special campaign: a cinema slide that appears to react to the viewers' state of health.
All that was needed was an infiltrated actor and a special placement, namely in the middle of a foreign spot. This was made possible by the cooperation with Coop. While our actor stood up and sneezed, the sneezing was also reproduced on the soundtrack of the Coop commercial. And immediately afterwards, the running spot was very briefly interrupted by a Helsana cinodia with the words "Gesundheit" ("Health").
//www.youtube.com/watch?v=S2La34crmQQ
This action was carried out during the summer months in the canton of Aargau and the canton of Lucerne.
Responsible at Helsana: André Weidmann (Head of Inventory Marketing); Franziska Lange (Project Manager Inventory Marketing); Dierk Schehrer (Head of Sales Promotion/Advertising). Responsible at KSP: Uwe Schlupp (creative direction); Benny Goldstein, Alice Legler (art direction); Christian Stüdi (text); Audrey Isaak (operations management); Angela van der Sman (consulting). Film production and image editing: Onfilm, Zurich.
