Youtube considers subscription service without advertising
Google's video platform Youtube is considering a paid subscription service without advertising. There are users who are willing to pay money not to see commercials, said Youtube CEO Susan Wojcicki.
"We're thinking about how to give users choice," Wojcicki said while appearing at a conference hosted by the technology blog Recode on Monday (local time). It is already known that Youtube is working on a subscription service for music. On Youtube, advertising clips are displayed before the start of the video that a user wants to watch. Typically, they can be clicked away after a few seconds. Google does not report Youtube's advertising business individually. According to estimates by market researcher eMarketer, revenues reached $5.6 billion last year. Meanwhile, half of Youtube usage takes place on mobile devices, Wojcicki said. The total time spent watching Youtube videos increases by about 50 percent each year, he said. (SDA)
