TBWA: Swiss Weeks at McDonald's

Every year, McDonald's Swiss Weeks celebrate recipe classics such as raclette, fondue and Bündnerplättli with McDonald's typical interpretation. McFondue, McRaclette and McGrischun therefore no longer need to be explained down to the last onion ring. Instead, the new TV commercials celebrate the countless ways and places in which Swiss specialties can be enjoyed. McDonald's is recommended as one facet of the modern variety of traditional Swiss delights.

The motto: "Everyone loves Swiss specialties where and how they want. For example, during Swiss Weeks at McDonald's." According to the press release, the film was shot in Switzerland with a Swiss director and production.

Responsible at McDonald's Switzerland: Thomas Truttmann (VP Marketing, Communications, Public Affairs, Supply Chain), Leonie Bringold (Marketing Manager), Severine Caspard (Marketing Consultant). Responsible at TBWA\ZÜRICH: Thomas Ammann, Marietta Albinus (Creative Direction), Sara Steinmann (Text), Werner Schellenberg (Art Direction), Katalin Bertyak, Stephan Lanz (Consulting), Ben Strebel (Direction), Pumpkinfilm (Production), Hastings (Sound).