Republica: Unlucky in love, lucky in gambling
Republica designed and implemented a new autumn campaign for the Grand Casino Kursaal Bern. The proverb "Bad luck in love, good luck in gambling" provided the basis for posters, advertisements, a radio spot and Passenger TV.
The new fall campaign of the Grand Casino Kursaal Bern is based on the saying "bad luck in love, good luck in gambling". After all, where better to enjoy the single life than on your own island on the other side of the world? Or where better to wave to your ex than from a brand new BMW? After a visit to the Grand Casino Bern, anything is definitely possible. Republica has therefore developed a campaign with statements that draw attention to precisely this fact. The pithy slogans can now be seen and heard on posters, advertisements, a radio spot and on Passenger TV in the greater Bern/Biel area.
//www.youtube.com/watch?v=V-Rjk8nHOY4
Responsible at Republica: Chris Morgan, Mike Krüll (creative direction), Tugba Kirac (art direction), Corinne Hert (senior consulting), Raffael Futterlieb (junior copywriter), Bala Trachsel (overall responsibility). Responsible at Grand Casino Kursaal Bern: Patrick Cupelin (Marketing Manager), Nadia Probst (Communications).
