TBWA: New TV spots for Deindeal.ch

Some customers are not always comfortable with deals such as a dinner with fillet of beef à deux in a gourmet restaurant with up to 50 percent off the price, according to a statement. The new spots are intended to dispel these doubts with charm and mischievousness. They communicate that you can get the same offer much cheaper at one of the largest Swiss shopping platforms, because Deindeal aggregates the demand of as many customers as possible and thus gets better purchase prices. In three consumption situations, customers put identical offers through their paces. They find no difference - except for the price. (And thus receive their Deindeal purchase argument).

The spots can be seen throughout Switzerland since October 20.

Responsible at Deindeal: Tobias Egli (Chief Marketing Officer), Bianca Zeuner (Brand Manager). Responsible at TBWA\Zurich: Frederick Rossmann, Thomas Ammann, Mischa Müller (creation), Simon Rehsche (strategy), Edith Swiezy, Friederike Lehmann (consulting), Navid Abri (direction), Markenfilm Schweiz (production).