Last but not least: departing spirits

One thought one had seen it slowly. But you didn't. Another agency has come up with the idea of turning the female vagina into a creative zone. Jung von Matt/Elbe reached deep into the box of ideas for Eis.de, Germany's largest "online store for intimate lifestyle products" (formerly: sex store) and presented the following subject at the Venus erotic trade fair in Berlin:

The wallet that doesn't really want to look like a wallet - form follows function - is the beginning of the "bold communication measures" that Eis.de has decided to take. Thus JvM managing director Stephan Giest opposite Horizon.net. At least it became clear once again that an average subject with vulva certainly attracts more attention than an average subject without vulva. That's why the idea will keep coming back to us in the future. As it has already done enough in the past. For example, the Swiss agency Werbeanstalt for the restaurant Meta's Kutscherhalle (Werbewoche.ch reported):

...or the animal rights organization P.E.T.A. in 2011 in an anti-fur campaign:

...or DGLY Shanghai for Dior with a comparatively discreet implementation in 2009 (via):

...or the Swedish women's magazine Tara in 2008 with the claim "The Magazine with more inside":

...or the James & Joe Brighton agency for Gay Times Magazine (via):

...or the agency TBWA\Chiat\Day New York 2008 for Absolut Vodka:

...or 2007 (via AOTW) the lubricant manufacturer Aquaglide with fruit flavor and subject:

...or the Portuguese agency Park Saatchi & Saatchi in 2006 for the restaurant Afreudite, which specializes in aphrodisiac food:

...or Y&R Mexico 2004 for the Chap Stick lip balm:

And so on and so forth - countless examples could be added. The next implementation is probably waiting in the wings somewhere in a creative forge to be unleashed on mankind. We can hardly wait.

Thomas Häusermann