Rafael Beutl starts better than Vujo Gavric
Good news for 3+: The first episode of the third season of «The Bachelor» achieved a 15.4 percent market share among 15- to 34-year-olds, making it the market leader during the broadcast.
"We are delighted that "The Bachelor" has got off to such a good start and that we have thus continued the successes of the last season, even getting off to an even better start," Dominik Kaiser, founder and CEO of the 3 Plus Group, said in a statement. In the so-called advertising-relevant target group of 15-49 year-olds, the start of the third Bachelor season also scored - with 11.8 percent market share, the first episode was the second most-watched show during the broadcast. With this figure, Rafael Beutl was able to outdo his predecessor Vujo Gavric: The market share was 13 percent higher than the first episode of the last season. That, on the other hand, may come as little surprise, because unlike Vujo Gavric, the new "Bachelor" Rafael Beutl will benefit from a successful previous season and an existing core audience. How the ratings will develop over the course of the current season remains to be seen. (hae/pd)
