Opel with McCann Erickson at the Frauenfeld-Schwinget
In the run-up to the Swiss National Wrestling Festival, McCann Erickson Zurich is running a special ad for Opel Suisse.
In the jargon of the swinging community, the best swingers are the "really bad ones". The agency uses this expression to present the Opel Insignia 4×4 CDTI and its features. The ad appears in publications accompanying the wrestling festival.
