Notch: Shaking subjects for earthquake insurance
Notch Interactive is promoting the Basellandschaftliche Kantonalbank's earthquake insurance with a truly earth-shattering campaign.
As of 01.10.2014, BLKB is the only bank in Switzerland to insure its mortgage customers against earthquake risks. Every property financed by a mortgage with BLKB automatically receives earthquake protection. Notch Interactive created the campaign for this and dramatized it accordingly. In Switzerland, there is a strong earthquake every 100 years on average. Especially in the Basel region, the earthquake risk is relatively high. With the earthquake insurance, BLKB mortgage customers are optimally protected. Anyone who has a mortgage with BLKB also has a personal advisor. This symbolizes BLKB for many customers.
That is why the consultant is used as an identification figure. A surprising image is used to show that the consultant is there for his or her customers even after an earthquake. The campaign is advertised by means of direct mailings, POS posters, flyers, outdoor advertising, advertisements, online banners and social media measures in the Basel area. All advertising measures lead to a microsite that provides further information on insurance coverage.
Responsible at BLKB: Urs Uehlinger (overall responsibility), Werner Geng and Katja Epple (market communications). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Roger Oberholzer (strategy), Vera Weber (consulting), Jeff Gerber (creative direction), Martin Stauch (art direction), Simon Thurnheer, Alain Aebersold (design), Sämi Weber (text), Tobias Fuhlroth (technical direction), Nino Günther (interface programming), Sebastian Manger (application programming).
