What? How? Why? The Tageswoche knows
The Tageswoche has developed an in-house campaign and is promoting itself to readers through posters, on trams, and online.
The aim of the campaign, which was launched on October 20, 2014, is to present the Tageswoche where it takes place and is read by the public: on various devices, i.e. smartphones, tablets and laptops. The design shown on the screens of these devices is based on the cover of the print edition of TagesWoche.
In this way, the campaign takes account of both changed reading habits and the new strategy of the Basel-based medium, which has been focusing its activities on the digital sphere for a year now. The image subjects focus on content that plays a central role in daily reporting. In the campaign, TagesWoche presents itself as a decidedly local medium for Basel. The Tageswoche was launched on October 28, 2011. The medium appears daily online and every Friday in print form.
Responsible at Tageswoche: Hans-Jörg Walter (CD), Anthony Bertschi (AD) and Tobias Gees (Concept/Marketing).
