Agency at the airport rolls up real estate manager market
The T. Ruggiero painting company in Wil is looking to attract more real estate management firms and property managers as clients. To target this market, the agency at the airport developed a direct-mail campaign.
The mailling contained a standard paint roller and a paint pad. As soon as the recipient pulls the roller over the paint pad and rolls it into the spotless white shipping box lid, he finds out what the Ruggieros have to tell him.
Responsible at T. Ruggiero, Wil: Ivan Ruggiero (Managing Director). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Valeria Hörler, (Graphics), Miriam Egli (Consulting), Patrick Lindner (Text), Aurüstung (Airport Crew).
