Imagine ideas connecting an entire city

IWB has been supplying the Basel metropolitan area with 100 percent renewable energy for years. Now a new topic is taking center stage at IWB: the efficient and innovative use of energy. In cooperation with IWB, Crome Communications has developed a campaign that focuses on the intelligent, smart, networked and therefore efficient use of energy. With the sentence: "Imagine ...", forward-looking ideas are formulated and shortly afterwards it is made clear that these ideas are already a reality. The campaign argues with innovative stories and cases that are highly recommended for imitation. At the center of the innovation campaign designed and launched by Crome Communications and IWB is the energy efficiency portal Innovation-creates-efficiency.chwhich serves as a hub for all content. In a first step, posters, advertisements and a film were used to publicize the project.

In the coming months, the campaign will be continuously developed with further content and measures, such as additional films, articles and targeted social media campaigns on the topics of innovation and energy efficiency.

Responsible at IWB: Thomas Bundschuh (Head of Marketing), Dominic Specht (Advertising Project Manager), Barbara Tank (Marketing Project Manager). Responsible at Crome Communications: Benni Wenger (CEO), Helge Dilger (Creative Director), Ralph Müller (Creative Director Text), Sarah Martin (Consultant), Michel Gysin (Online Concept Developer). Web programming: Suxcesiv. Film production: Fasnacht & Partner. Photo production: Eugen Leu & Partner