Fluri thinks about quitting Miss Switzerland
Guido Fluri, the owner of the Miss Switzerland brand, is questioning the event. In an interview with Bilanz, he cites the lack of support from the media and the population as the reason.
Fluri took over the pageant in 2012 and saved it from going out of business. However, he sees his vision of giving the "Miss Switzerland" brand a charitable orientation in danger. In an interview with the business magazine Bilanz (21/2014, October 17), he notes that the media preferred to focus on negative elements instead of mentioning the positive ones. For example, he says, the donation of a 250,000 Swiss franc grant to the Corelina Foundation for children with heart disease was hardly discussed. The Miss Switzerland brand as a charitable organization would have to be supported by the population, otherwise the election would lose its justification in his eyes. "I don't want to go on convulsively when the vast majority doesn't want Miss Switzerland as a charitable ambassador," Fluri said.
The wealthy real estate investor with an eventful past - SRF recently dedicated a "Reporter"-film - states that there are potential buyers, as the attention of the event is enormous. This could even be increased if one would lower oneself to a "Bachelor" format. But that would not be in his mind, as the social orientation is important to him - but only if it is also accepted by the Swiss population. (hae)
Images: Keystone
