Wemf with new Product Consulting department
In October 2009, Wemf launched its Product Consulting division. Urs Renner was appointed head of the division.
Renner was a strategic consultant at Media Logics until the end of August 2009. Prior to that, he held management positions at The Media Edge and Advico Young & Rubicam.
Some of the new and proven Wemf studies require explanation, according to a press release issued on Thursday. Due to the increasing complexity of the studies, specialized know-how is required, and this can only be achieved through a considerable amount of application knowledge. "For this reason, Wemf wants to provide media companies, agencies and advertising clients with targeted advice to ensure a better overview, know-how and the associated simpler application of the data material." First of all, the company wants to develop a portfolio of services. Depending on the customer's needs, training courses, individual evaluations, analyses or even internal consulting services will then be offered.
Wemf is well positioned with its three pillars of research, circulation certification and statistics. The aim here is to maintain quality and strengthen each individual area. The Product Consulting unit is an important additional area.
Some of the new and proven Wemf studies require explanation, according to a press release issued on Thursday. Due to the increasing complexity of the studies, specialized know-how is required, and this can only be achieved through a considerable amount of application knowledge. "For this reason, Wemf wants to provide media companies, agencies and advertising clients with targeted advice to ensure a better overview, know-how and the associated simpler application of the data material." First of all, the company wants to develop a portfolio of services. Depending on the customer's needs, training courses, individual evaluations, analyses or even internal consulting services will then be offered.
Wemf is well positioned with its three pillars of research, circulation certification and statistics. The aim here is to maintain quality and strengthen each individual area. The Product Consulting unit is an important additional area.
