Exxtra : New subject for Terra Chips
The Exxtra agency has developed a new ad campaign for Terra Chips. This time, the campaign is promoting the Ziger flavor.
Terra Chips develops several limited edition varieties each year. This fall, a Swiss region is inspiring a new flavor for the first time - the Glarus region with the Ziger. Exxtra Kommunikation Zürich has developed an advertisement for the new product, adding another subject to the existing campaign.
The work can now be seen in various newspapers and magazines. Terra Chips with Ziger flavor have been available in Migros since the end of September.
Responsible at Bischofszell Nahrungsmittel AG, Bischofszell: Ralf Brüngger (Key Account/Product Group Manager). Responsible at the Federation of Migros Cooperatives, Zurich: Remo Thalmann (Category Manager Apéro). Responsible at Exxtra Kommunikation, Zurich: Dieter Hofmann (Creative Director), Andrea Dübendorfer (Art Director), Marietta Mügge (Text), Claudia Kuhn, Tobias Schoen (Consulting), Felix Streuli (Photo), Felix Schregenberger (Image editing).
The work can now be seen in various newspapers and magazines. Terra Chips with Ziger flavor have been available in Migros since the end of September.
Responsible at Bischofszell Nahrungsmittel AG, Bischofszell: Ralf Brüngger (Key Account/Product Group Manager). Responsible at the Federation of Migros Cooperatives, Zurich: Remo Thalmann (Category Manager Apéro). Responsible at Exxtra Kommunikation, Zurich: Dieter Hofmann (Creative Director), Andrea Dübendorfer (Art Director), Marietta Mügge (Text), Claudia Kuhn, Tobias Schoen (Consulting), Felix Streuli (Photo), Felix Schregenberger (Image editing).
