New brand identity for ZB Zürich
For the Zurich Central Library, Keim Identity worked with senior management in a series of workshops to define the brand’s future positioning and develop a new brand identity.
A vision, mission, core values and positioning themes were developed for the brand. According to a press release issued on Sunday, a concise, contemporary image does justice to the changing nature of the library. The two colorful visual elements were used to create a compact trademark that combines analog and digital elements. The abbreviation ZB, which is already part of the vernacular, has now become a trademark. With the new image, the ZB is focusing more on emotional brand communication that corresponds to the predominantly young target group.
During the process, Keim Identity developed concepts for various ZB media and adapted the website, for example. The 2013 annual report was used to bring the new brand to life for the first time. Work is currently focusing on a comprehensive guidance and information system for the various buildings of the ZB. Digital and physical identification elements are being seamlessly interlinked and should contribute to visitor guidance that begins at home via the Internet.
