Channel 9 asks viewers for financial contribution
Local television in Valais is breaking new ground in terms of financing. In future, it will be asking all Valais households for a contribution of three francs per month. Numerous Valais personalities are supporting the cause in commercials.
The bilingual local television channel Canal 9/Kanal 9 has already been able to count on the support of its viewers. The Valais cable network operator Netplus added the amount of CHF 36 to the annual bill.
Nevertheless, financial support remained voluntary. Anyone who did not want to pay had their name removed from the list. Around 50,000 households are currently paying the contribution. In future, however, the cable network operator no longer wants to take over billing.
Channel 9 is therefore addressing the more than 150000 households in Valais directly, as President Olivier Dumas told the media in Martigny on Wednesday. The aim is to keep 1.8 million francs from these voluntary contributions.
Cina, Freysinger and Amherd advertise
The station's total budget amounts to eight million francs. The local television station hopes that this will also attract subscribers who no longer watch television via cable networks. The campaign is supported by numerous Valais personalities. For example, a German-language advertisement "miis Wallis, miis Fernseh" features state councillors Jean-Michel Cina (CVP) and Oskar Freysinger (SVP) as well as CVP National Councillor Viola Amherd.
