International cooperation with Google

IPG Mediabrands invests 37 billion US dollars annually on behalf of its clients, according to a press release issued on Wednesday. A cooperation agreement has now been reached - initially for one year - which will be extended if successful.

The aim of the collaboration between the two companies is to implement campaigns for Mediabrands customers across all Google platforms. Both companies also invest jointly in projects and research in order to finance impact measurements of these campaigns.

Based on the US deal signed earlier this year, this cross-platform deal includes more than 40 fast-growing markets in Latin America, Europe, the Middle East, Africa and Asia.