Gently refreshed for 20 minutes
A new font, redesigned lead paragraphs, and more boxes with information and quotes. The commuter newspaper *20 Minuten* was published on Monday with a subtly refreshed layout.
The refreshment is a consequence of the merger of 20 Minutes and Le Matin Bleu in French-speaking Switzerland, as 20 Minuten Managing Director Marcel Kohler and Editor-in-Chief Marco Boselli write in a press release. As part of the merger of the two commuter newspapers, various design features from Le Matin Bleu have been incorporated into the layout of 20 Minutes in addition to editorial elements. This design development is also reflected in the layout of 20 Minuten in German-speaking Switzerland.
The refresh gives the paper a "certain Latin playfulness" without diluting the perception of the newspaper as a national media brand, according to the press release. The gentle redesign was accompanied by designers Mary Jane Fahey from New York and Marianna Ochs from Rio de Janeiro.
The concentration on a commuter newspaper in French-speaking Switzerland is a consequence of the takeover of Edipresse by the Zurich publishing house Tamedia. The new newspaper 20 Minutes will be published at the beginning of 2010 as Le Matin Bleu with two regional editions for Geneva and Vaud. Le Matin Bleu was published for the last time on September 25 after four years.
The refresh gives the paper a "certain Latin playfulness" without diluting the perception of the newspaper as a national media brand, according to the press release. The gentle redesign was accompanied by designers Mary Jane Fahey from New York and Marianna Ochs from Rio de Janeiro.
The concentration on a commuter newspaper in French-speaking Switzerland is a consequence of the takeover of Edipresse by the Zurich publishing house Tamedia. The new newspaper 20 Minutes will be published at the beginning of 2010 as Le Matin Bleu with two regional editions for Geneva and Vaud. Le Matin Bleu was published for the last time on September 25 after four years.
