Republica: SCB players as 3D figures for Westside
For the past six years, the Westside shopping and entertainment center has been a Gold Sponsor, standing «side by side» with SC Bern. As part of this partnership, Republica has developed a new campaign for the current 2014/15 season. At the heart of the campaign are 3D figures of SCB players.
Westside has been the gold sponsor of 13-time Swiss ice hockey champion SC Bern since it opened in 2008. The intensive partnership is expressed succinctly on the first team's helmet advertising and, for the first time this year, in the face-off circle on the ice.
SCB players as mini 3D figures
After the life-size and real SCB cracks Tristan Scherwey, Marco Bührer, Pascal Berger and Beat Gerber took center stage for last year's campaign, it's their mini 3D life-size images in the new season. These limited edition, 20 centimeter tall action heroes are based on a 3D scan of the originals, are produced in Bern and are available exclusively at Westside. Republica has used them to create various ads in the SCB media as well as a Videotron spot for advertising in the stadium.
Just in time for the start of the season, Republica's newly designed sponsoring website for Westside also went live. This provides information under Westside.ch/sponsoring about all sponsoring partnerships of the shopping and experience center and presents news as well as fan offers, ticket competitions and much more.
Responsible at Republica: Chris Morgan, Mike Krüll (creative direction), Daniela Zehr (senior consulting), Janine Kabulka (consulting), Andrea Nehls (junior consulting), Bala Trachsel (overall responsibility), Boss Bern (producer 3D figures), MySign (programming website). Responsible at Westside: Lorenz Feller (Project Manager Sponsoring Migros Aare), Ludwig Nehls (Cen- ter Manager Westside).
