Walder Werber: Strong new image for Lerch AG
Walder Werber helped Lerch AG launch a new brand identity. The company, which has been family-owned since 1908 and is now run by the fourth generation, has been repositioned.
The new image reflects the company's development from a small locksmith's shop in Zurich to a competence center for laser cutting and metalworking, the advertisers wrote in a press release on Monday. Image advertisements and posters were created to combine the traditional values of the trade with new technologies, as well as a website, brochures and factsheets for the individual competence centers and business stationery.
Responsible at Lerch AG: Michael, Olivier and Rudolf Lerch. Responsible at Walder Werber: Sandro Walder (CD), Sascha Völki, Tobias Fluck (AD), Alex Muster (DTP), Daniel Wegmüller (text), Reini Walder, Andy Müller (consulting).
