What's great? What's not? What's next?

BSW Leading Swiss Agencies looks back on an exciting seminar—and looks to the future with new insights.

Dietmar Dahmen presented his visions in the old cigarette factory under the title "this shit is happening". Patrick Comboeuf offered insights into the digital transformation at SBB, followed by Gregor Doser's latest figures on the steadily growing use of YouTube. According to Marco Boselli, 80 percent of 20 Minuten readers already use the mobile version and Lukas Speiser and Alan Frei explained to the participants that sex is selling better than ever - if you do it right. Afterwards, there was an opportunity to talk over hot dogs from Dr. Dog.

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