NZZ Netz: "Business Class" for targeting campaigns
NZZ-Netz and Moneyhouse have joined forces to offer «Business Class,» a premium targeting solution with broad reach in German-speaking Switzerland, French-speaking Switzerland, and Ticino.
The NZZ network platforms NZZ.ch, luzernerzeitung.ch, tagblatt.ch, Nordwestschweiz-Netz and moneyhouse.ch are visited a total of four million times a month, according to an NZZ press release. The new offering combines high-quality business and news environments with the most advanced targeting measures. The great strength of "Business Class" is the complete data from NZZ-Netz and Moneyhouse, on which the new targeting product is based. The information is intelligently linked for targeted online campaigns: Clients or agencies can choose between predefined targeting classes, such as SMEs, B2B, decision-makers, IT/digital or real estate, or individually compiled targeting criteria that are tailored to the campaign objectives.
