Mach: Far away from nice illusory worlds
«Real-life situations instead of people who are always smiling.» Under this motto, the creative team at Mach Corporate & Werbung has developed a new campaign for Aquilana Insurance.
The campaign focuses on the everyday and presents Aquilana Insurance as a strong, solid health insurance company. With posters, advertisements and online appearances, the new campaign presents itself in the core market of Aargau and Zurich. Aquilana's new advertising subjects convey their messages in both the image and product areas and can therefore be used in a variety of ways.
The new campaign was launched in spring 2014 and will be available online as an advertising banner from October 2014. The message remains the same: "Aquilana Insurance is an attentive, competent and close partner for its customers."
Responsible at Mach Corporate & Advertising: Sandra Elbardan (Art Direction), Dano Dreyer, Caroline Abild, Mavis Clarisse (Consulting & Concept).
