Genuine Swiss folk art
Franz & René is launching a new advertising campaign for the Association Charcuterie vaudoise (ACV). These days, numerous ads are appearing throughout German- and French-speaking Switzerland, spotlighting the ACV’s two flagship IGP products.
ACV's two flagship products, Saucisse aux choux vaudoise IGP and Saucisson Vaudois IGP, form the core of the message. This is blunt and unaffected, just like the high-quality products themselves, according to the press release. The first six subjects are already on display, and many more will follow in the course of the campaign, which is planned to run for 3 years.
The campaign also shows that tradition and regional products can also stand in the sign of modernity. The texts and images take a modern approach. The product comes alone and takes center stage - a real star.
