KSP: Cow selfies for Herrliberg cattle show
For this year's campaign for the Herrliberg Livestock Show & Fall Fair, KSP is focusing on the concept of digital self-portraits on social media channels.
At the event itself, selfies can be uploaded to the specially created Facebook page. The most original ideas will be awarded a prize. The event itself will be advertised in advance with four posters, flyers, stickers, newspaper advertisements and a special page of the trade association in the Zürichsee-Zeitung. And of course on Facebook. On the posters, the main protagonists of the cattle show personally motivate people to take part by taking selfies: the cows.
Responsible for Herrliberger Viehschau & Herbstmärt: Martin Bühlmann (President of Braunviehzuchtverein Herrliberg), Carlo Cafarelli (Market Manager Märt-OK Herrliberg), Edith Camen (Advertising Märt-OK Herrliberg), Daniel Heusser (Department Advertising / PR Gewerbeverein Herrliberg GVH). Responsible at KSP: Flo Wacker (creative direction), Daniel Zehnder (text), Daniel Kobi and Claudia Willner (AD), Christoph Ilg (consulting), Christian Breitler (photo), RTK Medientechnik (pre-press), Feldner Druck (printing).
