Maxomedia transforms Gäupark into festival park
«Yeah, don’t just sit there—let’s get this party started!» This fall, the Gäupark shopping center will be transformed into a festival park featuring Oktoberfest and a big raffle—organized by Maxomedia.
This autumn will be "a Mordsgaudi"! There are many reasons to celebrate for Gäupark in Egerkingen: After a two-year break, the popular Oktoberfest is finally taking place again at the center's parking lot. To celebrate the reopening of the Härkingen-Wiggertal freeway, the Gäupark will also be transformed into a festival park with a big raffle. Prizes with a total value of 10,000 Swiss francs and many discounts from the coupon booklet thus ensure a golden autumn.
Maxomedia made sure that customers in the Gäupark would quickly feel like celebrating: With a radio spot, the coupon booklet and raffle tickets, as well as all other print measures such as posters, a mega billboard or bus hangers. The core motif, the "Festpark" lettering, whets the appetite for the Oktoberfest. The disrupter draws attention to the lottery promotion.
Gäupark is always transformed depending on the season, for example into a fashion park, an Easter park or a gift park. Maxomedia promotes this with colorful posters on seasonal themes that show what you can buy in the shopping center.
Responsible at Gäupark: Benny Brückner (Center Manager Shoppingcenter Gäupark). Responsible at Maxomedia: Sarah Cosentino (Consulting), Flurina Schuler (Junior Art Director).
