Seeing the world through different eyes

Autism is only really known to a few people in Switzerland. Accordingly, little understanding is often shown to those affected and their environment. Autismus Forum Schweiz has therefore commissioned Ruf Lanz with a long-term awareness campaign. In 2012/2013, campaigns such as "Diplomas for supposedly simple activities" or the film "Titanic with subtitles for feelings" drew attention to the multifaceted topic for the first time.

According to Nicole Ulrich-Neidhardt, President of Autismus Forum Schweiz, with measurable results: "The creative campaigns have made a decisive contribution to promoting understanding for people with autism. Autismusforumschweiz.ch, for example, recorded a doubling of the number of visitors during the campaign period, and on Facebook almost 5,000 people are now interested in the topic. In addition, the campaigns and the many awards proved to be door openers to the media. They were also worth an entry in Wikipedia."

Now Ruf Lanz is drawing attention to another facet of autism: everyday objects such as doorknobs, buckles or curtain tassels can hold children with autism spellbound for hours. Their detail-oriented perception often makes it difficult for them to grasp situations holistically. The creatives demonstrate children's fascination with everyday objects by presenting them in typical toy packaging. Children with autism see the world through different eyes. The four subjects are now being used online and offline in various formats and applications.

Responsible at Autismus Forum Schweiz: Nicole Ulrich-Neidhardt (President), Thomas Girsberger, MD (Vice President), Thomas Ulrich, MD, Edith Vogt-Hörler, Nikola Bellofatto (Board Members). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser, Dave Schellenberg (Art Direction), Markus Ruf, Florian Birkner (Text), Colette Magnin (Consulting). Photography: Jonathan Heyer. Image editing: Felix Schregenberger. Styling: Josef Schäppi.