Last but not least: Humor can do

The online commercials do not make use of the classic concept of beauty. It is also not at all clear what these strangely funny little films have to do with O2, the Internet or beauty - apart from the slogan "Beautiful Internet". But that's probably exactly what the viewer is supposed to ask themselves and then find out on the relevant website. However, the commercials are also worth watching regardless of the strategic component, because "a laugh a day keeps the doctor away".

The spots were created by the digital agency Interone Hamburg for the telecommunications provider Telefónica Germany, as Ulkrike App explains on Wuv.de writes. (uma)