Polyconsult: Free stamps for all households
On Thursday, the Swiss Postal Service will send free stamps to all households in Switzerland. The agency Polyconsult is responsible for the mailing.
On September 18, 2014, Swiss Post will deliver four 1-franc stamps in the form of the "Webstamp" Internet stamp to each of the four million households in Switzerland. The distribution of the stamps is combined with a competition to win prizes worth a total of 90'000 francs. The distribution campaign is part of a compromise agreed between Swiss Post and the price watchdog at the beginning of 2014. The agreement guarantees the continued stability of A and B Mail prices, which have remained unchanged since 2004, and domestic parcel prices until March 2016. The compromise prevented a long procedure, giving Swiss Post planning security.
The stamp gift is delivered as a scatter mailing with dispensed webstamps. At the same time, the mailing offers a voyage of discovery through the world of mail. Linked to the aforementioned competition, it presents numerous innovations that make life easier.
Responsible at Post CH: Claudia Fichtner (PostMail, Head of Innovation & Solutions), Lukas Tschopp (PostMail, Communications Specialist). Responsible at Polyconsult: Silvio Truffer and Roger Ghezzi (concept), Ramon Niederhauser (art direction), Caroline Bühler (consulting). Photo: Croci du Fresne.
