Zurich lets slithering ear flounder

Zurich Insurance's current campaign is always about protecting what is dear to you. The insurer's new web spot focuses on bicycles. The Swiss love their bicycles. Under the slogan "If you really love something, only the best protection counts", a story is told in which a rascal tries to steal a bicycle. But it remains an attempt. Because he didn't count on it: Swiss wrestler Matthias Glarner is also on the spot. Strongman Glarner, who has already appeared in other Zurich commercials, flexes his muscles again and literally lets the thief "run into the void". This is exactly the kind of protection Swiss customers want from their insurer.

The commercial is linked to a competition to win a PRICE bicycle worth CHF 2,000. This commercial is used exclusively in a digital context and links to Zurich.ch/love. The clip already recorded 96,373 views on the web on the first day. The web spot is flanked by the classic ATL campaign on TV, in cinemas and in print, which also focuses on the love of bicycles.

Responsible at Zurich Insurance: Stefanie Müller, Priska Kaspar, Petra Mosberger, Pia Meng. Responsible at Interpublic Group: Dennis Lück, Carmen Köll, Flavio Meroni, Jürgen Storp, Michele Georgiopoulos, Ann-Christine Heusch, Christian Giegerich, Adrian Finzelberg. Responsible at Wirzfraefelpaal Productions: Stefan Fraefel, Nina Wirth, Rolf Hellat